There are nine cases holding 12 actual movie props from the hit films, such as Harry’s “Firebolt” broomstick, Tom Riddle’s diary (complete with basilisk fang) and the jeweled Ravenclaw Diadem. Shoppers are encouraged to download the Harry Potter Fan Club app to join a scavenger hunt throughout the store. Related: The $25 billion wizarding world of ‘Harry Potter’ by the numbers has been using this system to manage lines for the Harry Potter store in the King’s Cross railway station in London. “It’s a great way of managing queues,” said Durrant, noting that Warner Bros. This enters them into a virtual line, and they can leave the store to grab coffee or to window-shop nearby until they get an alert on their phone that it’s their turn to enter the store. Customers will scan a QR code when they arrive at the store. The shop will also launch a virtual queueing system and a digital traffic counter to prevent overcrowding when it opens.

And the “touch” elements, such as the interactive wand table (more on that later), will be cleaned frequently, Durrant said. There will be hand-sanitizer stations at the entrance and various points throughout the store.

While the store can accommodate 500 people, it will be opening at 50% capacity (250 people max) and requiring employees and shoppers to wear face masks due to lingering COVID-19 concerns. The Harry Potter New York flagship store features exclusive wands.

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